MARKET
INTELLIGENCE

Numbers don’t lie.
So we use them to fuel client success.

GET MEDIA KIT

MARKET
INTELLIGENCE

Numbers don’t lie.
So we use them to fuel client success.

GET MEDIA KIT

10.2 MILLION

unique devices access our Pulitzer Prize winning content each month – 3.5 million in Louisiana alone.

That’s a big number. But what does it mean exactly? Having an audience as large as ours means that we’re able to segment our readers by geography and behavior while still providing clients a specific yet substantial group of consumers to message. We’re the largest local news website in Louisiana by a large margin – and we work with our clients to put them in front of the right consumers at the right time.

BATON ROUGE

349,342

PRINT READERS
PER MONTH

1.84 million

UNIQUE WEBSITE VISITORS
PER MONTH

310,100

SOCIAL MEDIA FOLLOWERS

NEW ORLEANS

565,000

PRINT READERS
PER MONTH

5.7 million

UNIQUE WEBSITE VISITORS
PER MONTH

1,378,600

SOCIAL MEDIA FOLLOWERS

ACADIANA

14,600

PRINT READERS
PER MONTH

382,000

UNIQUE WEBSITE VISITORS
PER MONTH

23,694

SOCIAL MEDIA FOLLOWERS

The power of our audience lies in its diversity – both in our readers and in our platforms. It uniquely positions us to give clients multi-channel campaigns that span the path to purchase from brand equity to conversion. That means results.

10.2 MILLION

unique devices access our Pulitzer Prize winning content each month – 3.5 million in Louisiana alone.

That’s a big number. But what does it mean exactly? Having an audience as large as ours means that we’re able to segment our readers by geography and behavior while still providing clients a specific yet substantial group of consumers to message. We’re the largest local news website in Louisiana by a large margin – and we work with our clients to put them in front of the right consumers at the right time.

NEW ORLEANS

565,000

PRINT READERS
PER MONTH

5.7 million

UNIQUE WEBSITE VISITORS
PER MONTH

1,378,600

SOCIAL MEDIA FOLLOWERS

BATON ROUGE

349,342

PRINT READERS
PER MONTH

1.84 million

UNIQUE WEBSITE VISITORS
PER MONTH

310,100

SOCIAL MEDIA FOLLOWERS

ACADIANA

14,600

PRINT READERS
PER MONTH

382,000

UNIQUE WEBSITE VISITORS
PER MONTH

23,694

SOCIAL MEDIA FOLLOWERS

The power of our audience lies in its diversity – both in our readers and in our platforms. It uniquely positions us to give clients multi-channel campaigns that span the path to purchase from brand equity to conversion. That means results.

From Amy in Bossier to Dave in Erath to Mary in Zachary, tell us the geographic, contextual and behavioral attributes you’re trying to reach…and we’ll reach them.

What about our competitors? NOLA.com and TheAdvocate.com take the top two spots in overall users among all Louisiana news websites.

*Similar Web / Google Analytics – November 2021 – January 2022 – Average monthly visitors in the United States

So if you think we’re a newspaper company, you’re right. But we’re also a digital company, a social media company, a technology company and a content company. You don’t get to be #1 (and #2 for that matter) by being good at just one thing.

From Amy in Bossier to Dave in Erath to Mary in Zachary, tell us the geographic, contextual and behavioral attributes you’re trying to reach…and we’ll reach them.

What about our competitors? NOLA.com and TheAdvocate.com take the top two spots in overall users among all Louisiana news websites.

So if you think we’re a newspaper company, you’re right. But we’re also a digital company, a social media company, a technology company and a content company. You don’t get to be #1 (and #2 for that matter) by being good at just one thing.

let’s talk

let’s talk

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