CLIENT – BLUE CROSS BLUE SHIELD
Meaningful Engagement with Branded Content
Blue Cross Blue Shield of Louisiana wanted to put a spotlight on the opioid crisis by telling relevant stories that would resonate with the community.
BRANDED CONTENT
CAMPAIGN RESULTS
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STORIES
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PAGE VIEWS
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MINUTES PER READER
This campaign played a significant role in making this year’s Drug Take Back Day event a record-breaking success.
CAMPAIGN INSIGHTS
Compelling storytelling is an important tactic when trying to engage consumers on a deeper level. By using branded content as a means to tell meaningful stories of how the opioid crisis was affecting the community at a local level, we were able to connect with readers in a way that traditional advertising may have been unsuccessful at.
