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Understanding consumer habits and reaching the right customers in Louisiana.

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RETAIL
ADVERTISING

Understanding consumer habits and reaching the right customers in Louisiana.

GET MEDIA KIT
Consumer habits are rapidly evolving and retail spending is no exception. The numbers tell the story.

Understanding consumer habits is essential to understanding how to advertise to prospective customers. With the largest audience in Louisiana by a wide margin, we’re able to provide specific consumer segments to our retail clients so that they’re reaching the right customers at the right time.

When it comes to retail spending, these are the three most important factors consumers consider when shopping for everyday items

0%
Low Prices
0%
Convenient Location
0%
Easy to find what I’m looking for

*Engine Insights – May 2022

Consumer habits are rapidly evolving and retail spending is no exception. The numbers tell the story.

Understanding consumer habits is essential to understanding how to advertise to prospective customers. With the largest audience in Louisiana by a wide margin, we’re able to provide specific consumer segments to our retail clients so that they’re reaching the right customers at the right time.

When it comes to retail spending, these are the three most important factors consumers consider when shopping for everyday items

0%
Low Prices
0%
Convenient Location
0%
Easy to find what I’m looking for

*Engine Insights – May 2022

How does inflation factor into retail spending habits?

Consumers are heavily considering inflation when they shop with more than 2/3 of all Americans (68%) saying where they shop has changed the past few months due to inflation and/or high gas prices.

0%
of Americans say where they shop has changed due to inflation and/or gas prices
0%
of households with incomes of $75,000+ are likely to change where they shop due to inflation

The Online-to-Store experience is essential.

88% of Americans say a seamless online-to-store experience is important to them. That’s an increase from a year ago – an upward trend was certainly expedited by the pandemic. It also presents an opportunity for smaller retailers to position themselves as an alternative to big-box retailers.

0%
of shoppers enjoy having the ability to buy online with the option to pick up in-store or have the item delivered
0%
of shoppers prefer stores that integrate online with the in-store experience (like curbside pick-up)
0%
of shoppers say smaller stores have made it easier to pick up or receive online orders

*Chain Store Age / Tango Analytics – 2022

How does inflation factor into retail spending habits?

Consumers are heavily considering inflation when they shop with more than 2/3 of all Americans (68%) saying where they shop has changed the past few months due to inflation and/or high gas prices.

0%
of Americans say where they shop has changed due to inflation and/or gas prices
0%
of households with incomes of $75,000+ are likely to change where they shop due to inflation

The Online-to-Store experience is essential.

88% of Americans say a seamless online-to-store experience is important to them. That’s an increase from a year ago – an upward trend was certainly expedited by the pandemic. It also presents an opportunity for smaller retailers to position themselves as an alternative to big-box retailers.

0%
of shoppers enjoy having the ability to buy online with the option to pick up in-store or have the item delivered
0%
of shoppers prefer stores that integrate online with the in-store experience (like curbside pick-up)
0%
of shoppers say smaller stores have made it easier to pick up or receive online orders

*Chain Store Age / Tango Analytics – 2022

For retailers to thrive in today’s environment, they need to have a firm grasp of consumers’ shifting needs, wants and desires which have resulted in the acceleration of omnichannel requirements.

Pranav Tyagi – Tango Analytics President and CEO

 

Ready to reach the right retail shoppers? That’s where we come in.
Our reach to retail shoppers is strong…really strong.

With an ever-changing landscape, it’s never been more important to reach the right customers with the right message. Combine the expertise of our strategists with the size of our audience and you have a winning retail formula.

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households with incomes of more than $75,000 in the New Orleans metro area read The Times-Picayune
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households with incomes of more than $75,000 in the New Orleans metro area read NOLA.com
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households with incomes of more than $75,000 in the Baton Rouge metro area read The Advocate
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households with incomes of more than $75,000 in the Baton Rouge metro area read TheAdvocate.com

let’s talk retail

let’s talk retail

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