How does inflation factor into retail spending habits?
Consumers are heavily considering inflation when they shop with more than 2/3 of all Americans (68%) saying where they shop has changed the past few months due to inflation and/or high gas prices.
of Americans say where they shop has changed due to inflation and/or gas prices
of households with incomes of $75,000+ are likely to change where they shop due to inflation
The Online-to-Store experience is essential.
88% of Americans say a seamless online-to-store experience is important to them. That’s an increase from a year ago – an upward trend was certainly expedited by the pandemic. It also presents an opportunity for smaller retailers to position themselves as an alternative to big-box retailers.
of shoppers enjoy having the ability to buy online with the option to pick up in-store or have the item delivered
of shoppers prefer stores that integrate online with the in-store experience (like curbside pick-up)
of shoppers say smaller stores have made it easier to pick up or receive online orders
*Chain Store Age / Tango Analytics – 2022