ALL POLITICS
IS LOCAL

And we have the largest local audience in Louisiana.

GET MEDIA KIT

ALL POLITICS
IS LOCAL

And we have the largest local audience in Louisiana.

GET MEDIA KIT
Impactful campaigns. Meaningful causes.
You have the message. We have the audience.

2022 is a critical year for Louisiana elections both at the local level and statewide. Engaged voters and engaged readers go hand in hand and no local media outlet in Louisiana has the reach and depth of audience like we do. See for yourself.

BATON ROUGE

349,342

PRINT READERS
PER MONTH

1.84 million

UNIQUE WEBSITE VISITORS
PER MONTH

NEW ORLEANS

565,000

PRINT READERS
PER MONTH

5.7 million

UNIQUE WEBSITE VISITORS
PER MONTH

ACADIANA

14,600

PRINT READERS
PER MONTH

382,000

UNIQUE WEBSITE VISITORS
PER MONTH

Our news websites receive 3.5 million unique monthly visits from Louisiana alone. That’s a big audience.
Impactful campaigns. Meaningful causes.
You have the message. We have the audience.

2022 is a critical year for Louisiana elections both at the local level and statewide. Engaged voters and engaged readers go hand in hand and no local media outlet in Louisiana has the reach and depth of audience like we do. See for yourself.

BATON ROUGE

349,342

PRINT READERS
PER MONTH

1.84 million

UNIQUE WEBSITE VISITORS
PER MONTH

NEW ORLEANS

565,000

PRINT READERS
PER MONTH

5.7 million

UNIQUE WEBSITE VISITORS
PER MONTH

ACADIANA

14,600

PRINT READERS
PER MONTH

382,000

UNIQUE WEBSITE VISITORS
PER MONTH

Our news websites receive 3.5 million unique monthly visits from Louisiana alone. That’s a big audience.

Our audience is diverse in political affiliation.

0%
of New Orleans registered Democrats read The Times-Picayune
0%
of New Orleans registered Republicans read The Times-Picayune
0%
of New Orleans registered Independents read The Times-Picayune
0%
of Baton Rouge registered Democrats read The Advocate
0%
of Baton Rouge registered Republicans read The Advocate
0%
of Baton Rouge registered Independents read The Advocate

And it over-indexes in both household income and education level.

0%
of TheAdvocate.com readers have household incomes above $50,000
0%
of NOLA.com readers have household incomes above $50,000
0%
of TheAdvocate.com readers have some level of college education
0%
of NOLA.com readers have some level of college education

let’s talk politics

Our audience is diverse in political affiliation.

0%
of New Orleans registered Democrats read The Times-Picayune
0%
of New Orleans registered Republicans read The Times-Picayune
0%
of New Orleans registered Independents read The Times-Picayune
0%
of Baton Rouge registered Democrats read The Advocate
0%
of Baton Rouge registered Republicans read The Advocate
0%
of Baton Rouge registered Independents read The Advocate

And it over-indexes in both household income and education level.

0%
of TheAdvocate.com readers have household incomes above $50,000
0%
of NOLA.com readers have household incomes above $50,000
0%
of TheAdvocate.com readers have some level of college education
0%
of NOLA.com readers have some level of college education
They’re called high-impact ad units for a reason.

Our high-impact digital ad units give your message or candidate 100% visibility over a 24 hour period. Large display units with prominent placement on our news website home pages give you the equivalent of a bullhorn in a crowded room.

TAKE OVER

Includes multiple ad units with a 100% share of voice for 24 hours.

$10,750

REVEAL

Large full-width ad unit that runs above the header.

$6,100

SLIDING BILLBOARD

Runs below the header and auto-expands once per user.

$3,875

With pre-roll video, you’re able to take your traditional TV ad and reach a hyper-targeted audience by geography, behavior and context.

In-banner video lets you target more than 260,000 audience segments like Mercedes intenders, shopaholics, and parents of toddlers. Plus you’re able to geo-target at a zip code level using contextual, category and demographic targeting.

Why high-impact ad units? It’s simple. NOLA.com and TheAdvocate.com take the top two spots in overall users among all Louisiana news websites. That’s a lot of eyeballs.

*Similar Web / Google Analytics – November 2021 – January 2022 – Average monthly visitors in the United States

The size of our statewide reach is unmatched – and it’s that incredible reach that allows us to target smaller audience segments by demographics like race, income, geography, education level and more. Your campaign plus our audience is a winning combination. Get in touch today.

Why high-impact ad units? It’s simple. NOLA.com and TheAdvocate.com take the top two spots in overall users among all Louisiana news websites. That’s a lot of eyeballs.

The size of our statewide reach is unmatched – and it’s that incredible reach that allows us to target smaller audience segments by demographics like race, income, geography, education level and more. Your campaign plus our audience is a winning combination. Get in touch today.

let’s talk politics

let’s talk politics

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