LEAVE A GOOD
IMPRESSION
IMPRESSION
At home. At work. On their phone. On their laptop.
We can reach your customers.
LEAVE A GOOD
IMPRESSION
IMPRESSION
DISPLAY ADVERTISING ON PREMIUM CONTENT WEBSITES
When you run impression advertising with us, you’re leveraging the power of the largest local media company in Louisiana. Our premium news websites give you the flexibility to target consumers most relevant to your business. Plus with our extended network of more than 5,000 websites and mobile apps, finding the right customers at the right time is made that much easier. Our display impression arsenal includes
- Standard IAB impressions
- High impact dynamic impressions
- Extended network reach
- Site re-targeting
- Search re-targeting
- Geo and behavioral targeting via mobile app
Simply put, if your business is looking to target Louisiana consumers with display advertising, the first and last place you should call is us. Our flagship news websites – NOLA.com and TheAdvocate.com – not only beat the competition, we need binoculars to see third place.
*Similar Web / Google Analytics – November 2021 – January 2022 – Average monthly visitors in the United States
Expertise and Experience
Having a large audience is obviously important. But having a team of experienced digital strategists who have the training and expertise to deploy and optimize an impression campaign correctly is just as essential. It’s why we’ve made a huge investment in our media partnerships so that we can bring industry leading tools to our clients. That’s why we’re a Google Premier Partner and a Facebook Blueprint Certified Media Professional.
Where they go.
When they’re there.
Lots of digital media companies can do geographic targeting. It’s the specificity, optimization and real-time reporting that sets our capabilities apart. See for yourself.
Where they go.
When they’re there.
Lots of digital media companies can do geographic targeting. It’s the specificity, optimization and real-time reporting that sets our capabilities apart. See for yourself.
- We can target consumers based on proximity to a location, areas they frequent, competitors’ locations and their interests.
- We utilize grid targeting instead of radius targeting for unmatched scalability and pinpoint accuracy.
- Re-target customers who visit or travel through any geo-fenced location.
- With Device ID address matching, we’re able to match home addresses back to specific Device IDs.
- Device-level reporting on geo-targeting campaigns.
90% of smartphone users say they’re not certain of the specific brand they’ll want to buy when they begin shopping*
*Think With Google – 2019
Ready to start your display advertising campaign?
In New Orleans, contact Alisha Owens – aowens@theadvocate.com
In Baton Rouge, contact Jill Stokeld – jill.stokeld@theadvocate.com
In Lafayette, contact Michael Chauvin – mchauvin@theadvocate.com
In Shreveport-Bossier, contact Clifton LeFort – clefort@theadvocate.com
