Turn our success into your success.
In 2021, sports betting doubled in the United States. Americans legally wagered $52.7 billion with 23 states legalizing sports betting. In New York alone, betters placed more than $600 million in wagers in just the first two weeks after legalization. Meanwhile, sports book operators invested more than $1 billion in marketing last year.
Why it matters to you.
Legalized sports betting provides a significant revenue opportunity for both the content and business side of any publisher. These additional monetization streams can be synchronized with existing content already in production. The result is increased engagement from your audience. Legalized sports betting also provides a regulated avenue for existing bettors to responsibly wager in a controlled environment.
Turn our success into your success.
In 2021, sports betting doubled in the United States. Americans legally wagered $52.7 billion with 23 states legalizing sports betting. In New York alone, betters placed more than $600 million in wagers in just the first two weeks after legalization. Meanwhile, sports book operators invested more than $1 billion in marketing last year.
Why it matters to you.
Legalized sports betting provides a significant revenue opportunity for both the content and business side of any publisher. These additional monetization streams can be synchronized with existing content already in production. The result is increased engagement from your audience. Legalized sports betting also provides a regulated avenue for existing bettors to responsibly wager in a controlled environment.
A playbook for success
Original sports betting content with a local perspective drives local engagement.
At the Book
Our weekly look at the upcoming weekend slate of games plus James Carville during football season
Fantasy Roundup
Getting readers ready for the week ahead with Spencer The Guru’s expert fantasy analysis.
Bayou Bets
Our weekly show looking back at the weekend games plus a look ahead to the upcoming week.
A playbook for success
Original sports betting content with a local perspective drives local engagement.
At the Book
Our weekly look at the upcoming weekend slate of games plus James Carville during football season
Fantasy Roundup
Getting readers ready for the week ahead with Spencer The Guru’s expert fantasy analysis.
Bayou Bets
Our weekly show looking back at the weekend games plus a look ahead to the upcoming week.
Technology Integration
With any sports betting content initiative, it’s essential to give your readers real-time odds that are incorporated seamlessly within your content management system. Our product development team will work with your sports betting partner to integrate odds modules that make sense for your content strategy.
Customize your success.
Strategy Support
- Conversion plans
- Marketing calendars
- Opportunity identification
Creative Support
- House ads across all platforms
- Conversion driving responsive email creative
- Conceptualization through execution
Reporting / Analytics
- Tracking of sponsor deliverables
- CPA tracking
- Pixel installation and reporting architecture
Did we mention customization?
From pre-legalization planning to execution strategies on the content and marketing side to reporting and optimization, we have a myriad of partnership options that work in sync with your sports betting content objectives. We’ll apply the knowledge we’ve gained with our proven track record of success in driving measurable audience and a tangible return on investment to align with your holistic goals as a publisher. Let’s get started.
