PRINT ADVERTISING:
TRIED AND TRUE
TRIED AND TRUE
Still the most trusted news media leader
PRINT ADVERTISING:
TRIED AND TRUE
TRIED AND TRUE
THE LEADER FOR A REASON
The habit of reading the morning newspaper is one that’s been handed down for generations in south Louisiana. While the media landscape has undoubtedly evolved over the years with more choices and more competition for eyeballs, what hasn’t changed is the power of print journalism. It helps to have incredibly trusted brands like The Times-Picayune, The Advocate and Gambit of course.
What may surprise some folks is the age dispersion among all our print publications. The numbers tell a compelling story – not only are our print readers educated and affluent but our largest subset is in the prime consumer demographic of ages 35-54.
Total Reach - New Orleans Metro Area (Population: 1,371,036)
Total Reach - Baton Rouge Metro Area (Population: 760,160)
Clearly, the size our readership isn’t in doubt. But what makes print advertising such a powerful vehicle is the trust that our readers have in the journalism we publish. That means when you advertise in one of our print publications, you’re aligning your brand with a trusted news source that has stood the test of time.
80% of consumers have confidence in local news media¹ while print advertising specifically has a 45% likelihood to influence a purchase²
1. Knight Foundation/Gallup-2019 2. Clutch-2017
Community Publications
Community newspapers are a great way to reach a geographically targeted audience with the power of print advertising. With either in-paper display ads or pre-print inserts, you have flexibility with the type of advertisement you want to run.
Community Publications
Community newspapers are a great way to reach a geographically targeted audience with the power of print advertising. With either in-paper display ads or pre-print inserts, you have flexibility with the type of advertisement you want to run.
NEW ORLEANS COMMUNITIES
530,512 READERS PER WEEK
Crescent City • East Jefferson
St. Tammany • West Bank
BATON ROUGE COMMUNITIES
206,000 READERS PER WEEK
Livingston • Southeast • Mid City
Ascension • Southside • Clinton Watchman
St. Francisville Democrat • Zachary Plainsman
Premiums & Preprints
With a wide variety of print publications comes a wide variety of ad placement choices. From spadeas to front page strip ads to front page sticky notes, our team has the right premium ad position to give your business maximum visibility in a competitive space.
Premiums & Preprints
With a wide variety of print publications comes a wide variety of ad placement choices. From spadeas to front page strip ads to front page sticky notes, our team has the right premium ad position to give your business maximum visibility in a competitive space.
SPADEA
STICKY NOTE
STRIP AD
Our extensive audience means preprints are a great way to reach a geographically large yet targeted audience. Our distribution team can take your preprints or with our Print & Deliver option, we can produce your preprint message in-house. All preprints are available for distribution by both zone and zip code including in our TMC products in both New Orleans and Baton Rouge.
Let’s make a print advertising media plan that’s right for your business. With so many options, a detailed deployment strategy will ensure your objectives yield the desired results. Contact us at advertising@theadvocate.com or get in touch with the form below.
