Consumer habits are rapidly evolving and retail spending is no exception. The numbers tell the story.
Understanding consumer habits is essential to understanding how to advertise to prospective customers. With the largest audience in Louisiana by a wide margin, we’re able to provide specific consumer segments to our retail clients so that they’re reaching the right customers at the right time.
When it comes to retail spending, these are the three most important factors consumers consider when shopping for everyday items
*Engine Insights – May 2022
Consumer habits are rapidly evolving and retail spending is no exception. The numbers tell the story.
Understanding consumer habits is essential to understanding how to advertise to prospective customers. With the largest audience in Louisiana by a wide margin, we’re able to provide specific consumer segments to our retail clients so that they’re reaching the right customers at the right time.
When it comes to retail spending, these are the three most important factors consumers consider when shopping for everyday items
*Engine Insights – May 2022
How does inflation factor into retail spending habits?
Consumers are heavily considering inflation when they shop with more than 2/3 of all Americans (68%) saying where they shop has changed the past few months due to inflation and/or high gas prices.
The Online-to-Store experience is essential.
88% of Americans say a seamless online-to-store experience is important to them. That’s an increase from a year ago – an upward trend was certainly expedited by the pandemic. It also presents an opportunity for smaller retailers to position themselves as an alternative to big-box retailers.
*Chain Store Age / Tango Analytics – 2022
How does inflation factor into retail spending habits?
Consumers are heavily considering inflation when they shop with more than 2/3 of all Americans (68%) saying where they shop has changed the past few months due to inflation and/or high gas prices.
The Online-to-Store experience is essential.
88% of Americans say a seamless online-to-store experience is important to them. That’s an increase from a year ago – an upward trend was certainly expedited by the pandemic. It also presents an opportunity for smaller retailers to position themselves as an alternative to big-box retailers.
*Chain Store Age / Tango Analytics – 2022
For retailers to thrive in today’s environment, they need to have a firm grasp of consumers’ shifting needs, wants and desires which have resulted in the acceleration of omnichannel requirements.
Pranav Tyagi – Tango Analytics President and CEO
Ready to reach the right retail shoppers? That’s where we come in.
Our reach to retail shoppers is strong…really strong.
With an ever-changing landscape, it’s never been more important to reach the right customers with the right message. Combine the expertise of our strategists with the size of our audience and you have a winning retail formula.
