BATON ROUGE’S
TRUSTED SOURCE
TRUSTED SOURCE
Since 1842, The Advocate has served the Baton Rouge metro area.
BATON ROUGE’S TRUSTED SOURCE
Serving Baton Rouge since 1842.
The Advocate has been the capital city’s most trusted news source for nearly two centuries. Baton Rouge readers look to us for award-winning coverage of state politics, LSU sports, entertainment news and much more. The Advocate’s audience reaches a wide footprint from Gonzales and Hammond north to Zachary, St. Francisville and Clinton and everywhere in between. Our audience is one with means. Readers of The Advocate are more educated, are likelier to own a home, and have a higher household income than the average Baton Rouge adult.
Couple our readership’s size with its propensity to spend and businesses have a powerful way to promote their brand or products in a meaningful way. For example, our audience is nearly the same as the COMBINED primetime audiences of the four largest television stations in Baton Rouge. That’s the power of The Advocate.
Total Reach - Baton Rouge Metro Area (Population: 710,160)
*Scarborough Research – Baton Rouge 2021 Release 2 (August 2020 – 2021)
The Advocate’s readership also over-indexes in education level. In fact, we reach more than half of all metro area readers with a Bachelor’s Degree or higher
Bachelor's Degree or Higher - Baton Rouge Metro Area (Population: 154,918)
*Scarborough Research – Baton Rouge 2021 Release 2 (August 2020 – 2021)
The Advocate is also the overwhelming leader in the Baton Rouge market when it comes to print reach with an audience nearly as large as the the three largest competitors combined.
Total Reach - Baton Rouge Metro Area (Population: 710,160)
*Scarborough Research – Baton Rouge 2021 Release 2 (August 2020 – 2021)
What about our online reach?
Not surprisingly, readers also turn to TheAdvocate.com more than any other Baton Rouge news website.
And it’s not even close.
Monthly Visits - Baton Rouge News Websites
*Similar Web – Dec 2021 – Feb 2022 – Monthly Visits
Adults in the metro Baton Rouge area who read TheAdvocate.com also over-index in the two key consumer categories: income and education.
Community Publications
Community newspapers are a great way to reach a geographically targeted audience with the power of print advertising. With either in-paper display ads or pre-print inserts, you have flexibility with the type of advertisement you want to run.
BATON ROUGE COMMUNITIES
206,000 READERS PER WEEK
Livingston • Southeast • Mid City
Ascension • Southside • Clinton Watchman
St. Francisville Democrat • Zachary Plainsman
It’s never been a better time to put your business in front of a highly educated and affluent audience. Let’s customize a plan for you that will meet your advertising and marketing objectives. Get in touch below or email us at advertising@theadvocate.com.
Serving Baton Rouge since 1842.
The Advocate has been the capital city’s most trusted news source for nearly two centuries. Baton Rouge readers look to us for award-winning coverage of state politics, LSU sports, entertainment news and much more. The Advocate’s audience reaches a wide footprint from Gonzales and Hammond north to Zachary, St. Francisville and Clinton and everywhere in between. Our audience is one with means. Readers of The Advocate are more educated, are likelier to own a home, and have a higher household income than the average Baton Rouge adult.
Couple our readership’s size with its propensity to spend and businesses have a powerful way to promote their brand or products in a meaningful way. For example, our audience is nearly the same as the COMBINED primetime audiences of the four largest television stations in Baton Rouge. That’s the power of The Advocate.
The Advocate’s readership also over-indexes in education level. In fact, we reach more than half of all metro area readers with a Bachelor’s Degree or higher
The Advocate is also the overwhelming leader in the Baton Rouge market when it comes to print reach with an audience nearly as large as the the three largest competitors combined.
Not surprisingly, readers also turn to TheAdvocate.com more than any other Baton Rouge news website.
And it’s not even close.
Community Publications
Community newspapers are a great way to reach a geographically targeted audience with the power of print advertising. With either in-paper display ads or pre-print inserts, you have flexibility with the type of advertisement you want to run.
BATON ROUGE COMMUNITIES
206,000 READERS PER WEEK
Livingston • Southeast • Mid City
Ascension • Southside • Clinton Watchman
St. Francisville Democrat • Zachary Plainsman
Adults in the metro Baton Rouge area who read TheAdvocate.com also over-index in the two key consumer categories: income and education.
It’s never been a better time to put your business in front of a highly educated and affluent audience. Let’s customize a plan for you that will meet your advertising and marketing objectives. Get in touch below or email us at advertising@theadvocate.com.
