FASHION
LIFE
DESIGN
LIFE
DESIGN
Reaching an educated and affluent New Orleans audience.
FASHION +
HOME DESIGN +
DÉCOR + MORE
HOME DESIGN +
DÉCOR + MORE
Reaching more than 232,000 readers
The Pearl is a monthly magazine showcasing the best of New Orleans fashion, life, and design. From curated trend stories to profiles on local leaders and creatives, residents and visitors alike will benefit from this stylish guide. Inserted into Gambit and home-delivered to Times-Picayune subscribers in select zip codes, The Pearl is the perfect way to reach highly educated and affluent readers who spend and plan on spending some more.
Recurring stories in each issue:
In each issue, you’ll find:
• Local Takes on National Trends
• Shopping Stories
• A-List Profiles
• Home Tours
• Shop Dog
When you advertise with us, you are not just running a traditional ad campaign. We view each and every relationship with our advertisers as a partnership. Our priority is to deliver results that allow you to significantly scale your business. Working with The Pearl means you are leveraging the power of a locally owned company, while collaborating with a passionate team to reach key customers in the Greater New Orleans area.
The Pearl readers are local, educated, and have money to spend on products featured in the magazine.
The largest percentage of our readers are in the core spending demo of ages 35-49.
*Scarborough Research – New Orleans 2024
The Pearl readers index at 213 for fine jewelry purchases of $500+
The Pearl readership indexes at 137 for skin care purchases between $100 and $500
The Pearl readership indexes at 166 for household incomes of more than $250,000
The Pearl readership indexes at 248 for women who spend more than $500 on clothing
The Pearl readership indexes at 140 for readers whose athletic clothing purchases range between $100 and $500
