123 MILLION
total user sessions across our news websites in 2024
That’s a big number. But what does it mean exactly? Having an audience as large as ours means that we’re able to segment our readers by geography and behavior while still providing clients a specific yet substantial group of consumers to message. We’re the largest local news website in Louisiana by a large margin – and we work with our clients to put them in front of the right consumers at the right time.
NEW ORLEANS
600,526
INTEGRATED NEWSPAPER
AUDIENCE
1,378,600
SOCIAL MEDIA FOLLOWERS
BATON ROUGE
360,694
INTEGRATED NEWSPAPER
AUDIENCE
310,100
SOCIAL MEDIA FOLLOWERS
LAFAYETTE
80,649
INTEGRATED NEWSPAPER
AUDIENCE
23,694
SOCIAL MEDIA FOLLOWERS
The power of our audience lies in its diversity – both in our readers and in our platforms. It uniquely positions us to give clients multi-channel campaigns that span the path to purchase from brand equity to conversion. That means results.
123 MILLION
total user sessions across our news websites in 2024
That’s a big number. But what does it mean exactly? Having an audience as large as ours means that we’re able to segment our readers by geography and behavior while still providing clients a specific yet substantial group of consumers to message. We’re the largest local news website in Louisiana by a large margin – and we work with our clients to put them in front of the right consumers at the right time.
NEW ORLEANS
600,526
INTEGRATED NEWSPAPER
AUDIENCE
1,378,600
SOCIAL MEDIA FOLLOWERS
BATON ROUGE
360,694
INTEGRATED NEWSPAPER
AUDIENCE
310,100
SOCIAL MEDIA FOLLOWERS
LAFAYETTE
80,649
INTEGRATED NEWSPAPER
AUDIENCE
23,694
SOCIAL MEDIA FOLLOWERS
The power of our audience lies in its diversity – both in our readers and in our platforms. It uniquely positions us to give clients multi-channel campaigns that span the path to purchase from brand equity to conversion. That means results.
From Amy in Bossier to Dave in Erath to Mary in Zachary, tell us the geographic, contextual and behavioral attributes you’re trying to reach…and we’ll reach them.
What about our competitors? NOLA.com and TheAdvocate.com take the top two spots in overall users among all Louisiana news websites.
*Similar Web – May 2025 – Average monthly visitors in the United States
So if you think we’re a newspaper company, you’re right. But we’re also a digital company, a social media company, a technology company and a content company. You don’t get to be #1 (and #2 for that matter) by being good at just one thing.
From Amy in Bossier to Dave in Erath to Mary in Zachary, tell us the geographic, contextual and behavioral attributes you’re trying to reach…and we’ll reach them.
What about our competitors? NOLA.com and TheAdvocate.com take the top two spots in overall users among all Louisiana news websites.
So if you think we’re a newspaper company, you’re right. But we’re also a digital company, a social media company, a technology company and a content company. You don’t get to be #1 (and #2 for that matter) by being good at just one thing.
